Just as companies use SWOT analysis to look objectively at where they stand, so you can use SWOT to take a critical look at the field you have targeted for your career.
Choose Browse Professions. You can browse "Highest Paid" or "Fastest Growing" lists, or use the search box to find the career you want to explore.
Read the "Overview" of the field, and pay particular attention to "Outlook," "Employment Prospects," and "Advancement Prospects" to get ideas about trends, opportunities and threats.
Try a combination of the name of the occupation or field with keyword terms such as:
If your career name is more than one word--social worker, dental hygienist, computer programmer--put quotation marks around the words to create a "phrase search."
Put an asterisk after the main part of the career name to include alternatives--engineer* will find the words engineer, engineers and engineering.
"Journal Articles" and "Trade Publication Articles" are sources that people already working in the field are reading.
Use the date presets, calendar, or sliding bar to get only current articles.