Overview Guides:
Here's what to look for:
| CRITERIA | POPULAR MAGAZINE | TRADE JOURNAL | SCHOLARLY JOURNAL |
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| Content | Secondary discussion of someone else's research; may include personal narrative or opinion; general information, purpose is to entertain or inform. | Current news, trends and products in a specific industry; practical information for professionals working in the field or industry. | In-depth, primary account of original findings written by the researcher(s); very specific information, with the goal of scholarly communication. |
| Author | Author is frequently a journalist paid to write articles, may or may not have subject expertise. | Author is usually a professional in the field, sometimes a journalist with subject expertise. | Author's credentials are provided; usually a scholar or specialist with subject expertise. |
| Audience | General public; the interested non-specialist. | Professionals in the field; the interested non-specialist. | Scholars, researchers, and students. |
| Language | Vocabulary in general usage; easily understandable to most readers. | Specialized terminology or jargon of the field, but not as technical as a scholarly journal. | Specialized terminology or jargon of the field; requires expertise in subject area. |
| Graphics | Graphs, charts and tables; lots of glossy advertisements and photographs. | Photographs; some graphics and charts; advertisements targeted to professionals in the field. | Graphs, charts, and tables; very few advertisements and photographs. |
| Layout & Organization | Informal; may include non-standard formatting. May not present supporting evidence or a conclusion. | Informal; articles organized like a journal or a newsletter. Evidence drawn from personal experience or common knowledge. | Structured; includes the article abstract, goals and objectives, methodology, results (evidence), discussion, conclusion, and bibliography. |
| Accountability | Articles are evaluated by editorial staff, not experts in the field; edited for format and style. | Articles are evaluated by editorial staff who may be experts in the field, not peer-reviewed*; edited for format and style. | Articles are evaluated by peer-reviewers* or referees who are experts in the field; edited for content, format, and style. |
| References | Rare. Little, if any, information about source materials is given. | Occasional brief bibliographies, but not required. | Required. Quotes and facts are verifiable. |
| Paging | Each issue begins with page 1. | Each issue generally begins with page 1. | Page numbers are generally consecutive throughout the volume. |
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